Event Sales Coordinator - Melbourne

Sales-Focused Role | Premium Events & Venues

The Fresh Collective is seeking a commercially driven Event Sales Coordinator to join our Melbourne Sales team. Reporting to the National Director of Sales, this role is primarily responsible for managing inbound enquiries, converting leads into confirmed business, and maximising revenue across a portfolio of premium venues including Melbourne Museum, ACMI and other leading cultural sites. This is a sales role, not an event planning position. The primary focus is on enquiry management, client conversion, and revenue generation across corporate, private, and wedding markets.

About the Role

You will be the first point of contact for all inbound enquiries, managing the Melbourne sales inbox and phone line. Your core responsibility is to qualify, respond to, and convert enquiries into confirmed bookings, with a strong focus on corporate events, private functions, and wedding enquiries.

You will manage a high volume of short-lead and wedding enquiries, preparing tailored proposals and following through with clients to secure business. While you will coordinate key booking details, the delivery of events sits with the operations team — your success is measured on response times, conversion rates, and revenue outcomes.

Key Responsibilities

• Manage all inbound sales enquiries (email and phone), including corporate, private and wedding enquiries
• Qualify leads and actively convert enquiries into confirmed bookings
• Prepare and present accurate, commercially sound proposals, quotes and contracts
• Proactively follow up enquiries to drive conversion and maximise revenue
• Manage short-lead and high-volume enquiries with a focus on speed and accuracy
• Maintain clear and professional client communication throughout the sales process
• Conduct site inspections to support conversion of prospective clients
• Accurately capture all client and event data within Momentus (or similar CRM)
• Collaborate with operations and venue teams to ensure smooth handover of confirmed events
• Support the sales team with reporting, administration and pipeline management 

About You

• Proven experience in a sales-focused role within hospitality, events, or a similar client-facing environment
• Strong track record in handling enquiries and converting leads into revenue
• Experience managing wedding and private event enquiries highly regarded
• Confident communicator with strong negotiation and closing skills
• Highly organised with the ability to manage a high volume of concurrent enquiries
• Commercially minded, with attention to detail in pricing and proposal development
• Experience using CRM or event sales systems such as Momentus or Priava preferred
• Proactive, results-driven, and comfortable working to targets and deadlines 

Why Join The Fresh Collective?

• Work across Melbourne’s most sought-after event venues
• Be part of a high-performing, sales-driven team
• Direct impact on revenue growth and business performance
• Exposure to a diverse mix of corporate, private, and wedding clients
• Career development within a leading national hospitality group 

About The Fresh Collective

The Fresh Collective is a leading provider of premium catering and hospitality services across Australia’s most iconic venues. As a Gold-Licensed Caterer, we deliver corporate events, private functions, weddings, and major cultural experiences at scale.